"One of the biggest hurdles is finding suitable overseas partners. “It is challenging to qualify an individual franchisee in Canada,” says Wishewan, “but it is 10 times as important to choose the right master franchisor” for an entire country, or major city. Breaking into the U.K. market is high on Booster Juice's list of priorities, but, after months of negotiations, Wishewan is still going back and forth with a possible partner there. The same situation is PLAYING out with Booster Juice's attempts to get into Shanghai, China." (Bogomolny, 2006)
"Booster Juice must determine how to franchise on a global scale" (Bogomolny, 2006)
Smoothie chain Booster Juice finds expanding globally is not always smooth - Canadian Business. (2006). Retrieved from http://www.canadianbusiness.com/business-strategy/smoothie-chain-booster-juice-finds-expanding-globally-is-not-always-smooth/
out with Booster Juice's attempts to get into Shanghai, China." (Bogomolny, 2006)
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