Booster Juice competitors

Booster Juice has many rivals in different countries : 

1. In Canada: 

- Jugo Juice 

- Tim Hortons real fruit smoothies            

- McDonald's  real fruit smoothies 

2. In USA 

- "Jamba Juice, the juice-bar giant in the United States, also announced this month that it wants to open 80 Canadian outlets beginning later this year" ̣(Hollie, 2011) 

 3/ In India: 

- Smoothie factory

- Tropical smoothie cafe 

4/ In Mexico 

- Hola smoothie 

- Mabukai Juice Bar

Health drinks stir competitive juices | Financial Post. (n.d.). Retrieved from http://business.financialpost.com/2011/05/24/health-drinks-stir-competitive-juices/

Hola Smoothie. (n.d.). Retrieved from http://www.holasmoothie.com/index.html

Jugo Juice - Healthy Fruit Smoothies, Juices and Healthy Fast Food Alternatives. (n.d.). Retrieved from http://www.jugojuice.com/en/about-jugo/why-we-re-better

Mabukai Juice Bar - Restaurantes Condesa. (n.d.). Retrieved from http://www.sinmantel.mx/mabukai-juice-bar/

The 5 worst smoothies in Canada | Smoothies | Best Eats | Best Health. (n.d.). Retrieved from http://www.besthealthmag.ca/best-eats/smoothies/the-5-worst-smoothies-in-canada#VQvl0xD8lAmSCzOE.97

THE SMOOTHIE FACTORY on Behance. (n.d.). Retrieved from https://www.behance.net/gallery/17544529/THE-SMOOTHIE-FACTORY

Tropical Smoothie Cafe, Nags Head - Menu, Prices & Restaurant Reviews - TripAdvisor. (n.d.). Retrieved from http://www.tripadvisor.ca/Restaurant_Review-g49382-d2216795-Reviews-Tropical_Smoothie_Cafe-Nags_Head_Outer_Banks_North_Carolina.html

Benefits of Smoothies

Booster juice: Healthy or Not ?  

http://proteindiet.atspace.eu/diet-fruit-in-washington.html

1/  Smoothies are made from natural ingredients and using the lowest fat

2/  "Improve digestion: smoothies enhance digestive system through "chew" your food and also consume plenty of dietary fiber to ensure excellent digestion" (Carmody, 2015)

3/ "Beauty : Supply your body with the vitamins and minerals it requires to grow healthier hair and make your skin glow".(Carmody, 2015)

4/ Strengthen your immune system

5/ "Deeper sleep: improve your health by consuming healthy smoothies almost always results in better sleep at night".(Carmody, 2015)

6/ "Energy: Supply your body with the right fuel for more energy in the short and long term."(Carmody, 2015)

7/ "Meal flexibility: You can consume a smoothie at any meal, not just breakfast. No time for lunch, grab or make a quick smoothie."(Carmody, 2015)

21 Reasons to Consume Healthy Smoothies. (n.d.). Retrieved from http://www.healthysmoothiehq.com/21-reasons-consume-healthy-smoothies

Challenges to Booster Juice

http://www.digitalsherpa.com/blog/5-common-social-media-marketing-challenges-faced-by-small-business-owners/

• "One of the biggest hurdles is finding suitable overseas partners. “It is challenging to qualify an individual franchisee in Canada,” says Wishewan, “but it is 10 times as important to choose the right master franchisor” for an entire country, or major city. Breaking into the U.K. market is high on Booster Juice's list of priorities, but, after months of negotiations, Wishewan is still going back and forth with a possible partner there. The same situation is PLAYING out with Booster Juice's attempts to get into Shanghai, China." (Bogomolny, 2006)

• "Booster Juice must determine how to franchise on a global scale" (Bogomolny, 2006)

Smoothie chain Booster Juice finds expanding globally is not always smooth - Canadian Business. (2006). Retrieved from http://www.canadianbusiness.com/business-strategy/smoothie-chain-booster-juice-finds-expanding-globally-is-not-always-smooth/