Booster Juice competitors

Booster Juice has many rivals in different countries : 

1. In Canada: 

- Jugo Juice 

- Tim Hortons real fruit smoothies            

- McDonald's  real fruit smoothies 

2. In USA 

- "Jamba Juice, the juice-bar giant in the United States, also announced this month that it wants to open 80 Canadian outlets beginning later this year" ̣(Hollie, 2011) 

 3/ In India: 

- Smoothie factory

- Tropical smoothie cafe 

4/ In Mexico 

- Hola smoothie 

- Mabukai Juice Bar

Health drinks stir competitive juices | Financial Post. (n.d.). Retrieved from http://business.financialpost.com/2011/05/24/health-drinks-stir-competitive-juices/

Hola Smoothie. (n.d.). Retrieved from http://www.holasmoothie.com/index.html

Jugo Juice - Healthy Fruit Smoothies, Juices and Healthy Fast Food Alternatives. (n.d.). Retrieved from http://www.jugojuice.com/en/about-jugo/why-we-re-better

Mabukai Juice Bar - Restaurantes Condesa. (n.d.). Retrieved from http://www.sinmantel.mx/mabukai-juice-bar/

The 5 worst smoothies in Canada | Smoothies | Best Eats | Best Health. (n.d.). Retrieved from http://www.besthealthmag.ca/best-eats/smoothies/the-5-worst-smoothies-in-canada#VQvl0xD8lAmSCzOE.97

THE SMOOTHIE FACTORY on Behance. (n.d.). Retrieved from https://www.behance.net/gallery/17544529/THE-SMOOTHIE-FACTORY

Tropical Smoothie Cafe, Nags Head - Menu, Prices & Restaurant Reviews - TripAdvisor. (n.d.). Retrieved from http://www.tripadvisor.ca/Restaurant_Review-g49382-d2216795-Reviews-Tropical_Smoothie_Cafe-Nags_Head_Outer_Banks_North_Carolina.html

Benefits of Smoothies

Booster juice: Healthy or Not ?  

http://proteindiet.atspace.eu/diet-fruit-in-washington.html

1/  Smoothies are made from natural ingredients and using the lowest fat

2/  "Improve digestion: smoothies enhance digestive system through "chew" your food and also consume plenty of dietary fiber to ensure excellent digestion" (Carmody, 2015)

3/ "Beauty : Supply your body with the vitamins and minerals it requires to grow healthier hair and make your skin glow".(Carmody, 2015)

4/ Strengthen your immune system

5/ "Deeper sleep: improve your health by consuming healthy smoothies almost always results in better sleep at night".(Carmody, 2015)

6/ "Energy: Supply your body with the right fuel for more energy in the short and long term."(Carmody, 2015)

7/ "Meal flexibility: You can consume a smoothie at any meal, not just breakfast. No time for lunch, grab or make a quick smoothie."(Carmody, 2015)

21 Reasons to Consume Healthy Smoothies. (n.d.). Retrieved from http://www.healthysmoothiehq.com/21-reasons-consume-healthy-smoothies

Challenges to Booster Juice

http://www.digitalsherpa.com/blog/5-common-social-media-marketing-challenges-faced-by-small-business-owners/

• "One of the biggest hurdles is finding suitable overseas partners. “It is challenging to qualify an individual franchisee in Canada,” says Wishewan, “but it is 10 times as important to choose the right master franchisor” for an entire country, or major city. Breaking into the U.K. market is high on Booster Juice's list of priorities, but, after months of negotiations, Wishewan is still going back and forth with a possible partner there. The same situation is PLAYING out with Booster Juice's attempts to get into Shanghai, China." (Bogomolny, 2006)

• "Booster Juice must determine how to franchise on a global scale" (Bogomolny, 2006)

Smoothie chain Booster Juice finds expanding globally is not always smooth - Canadian Business. (2006). Retrieved from http://www.canadianbusiness.com/business-strategy/smoothie-chain-booster-juice-finds-expanding-globally-is-not-always-smooth/

Marketing Mix

1/ Product

The standard always based on high quality of fruit and tasty juice blended with yogurt, so customers will enjoy a fresh and healthy smoothies. There are a plenty of kinds such as berry, tropical, super-food, high protein, hardcore and spirit. Therefore, customers will have more choice to select products which are suitable for their taste. 

2/ Price 

- Price skimming 

"The price range can vary in a minimal way thus several different target groups could be addressed. There are different price strategies which could be APPLIED to the Boost products" ( Demolitiois, n.d)  

3/ Place 

• Franchise 
• Distribution
• Supermarket 

4/ Promotion 

There are many promotions to attract customers. For example : 

"Boost Juice’s latest national campaign is dubbed Squeeze what you love. “Squeezing what you love reinforces everything that Boost is about. Our ingredients are fresh and natural, we love what we do, and we love making our customers feel a little bit better every time they visit a Boost”" (qsrmedia, 2013) 

Boost Juice Marketing Mix - Term Papers - Demolitious. (n.d.). Retrieved from http://www.studymode.com/essays/Boost-Juice-Marketing-Mix-1183461.html

Boost Juice launches national media campaign | QSR Media - QSR news for Australia's quick service restaurant industry. (2013). Retrieved from http://qsrmedia.com.au/marketingadvertising/news/boost-juice-launches-national-media-campaign

Booster Juice. (n.d.). Retrieved from http://boosterjuice.com/

Franchise Information

According to Booster Juice, in 1999, Booster Juice was found in Sherwood Park, Alberta by Dale Wishewan. After first store opened, the number of customer wants to try smoothies increase significantly. Therefore, to meet the needs of customers, Dale opened more stores, about 15 Booster Juice venues in the first year. After that, He expanded the company not only in domestic which have 285 stores but also throughout worldwide which have 20 locations spreading Canada, United States, Mexico and India. 

To expand and develop in international, Booster Juice just using people who have experience and high skills to ensure and support them successful into global market and potential customers. 

Booster Juice. (n.d.). Retrieved from http://boosterjuice.com/