Marketing Mix

1/ Product

The standard always based on high quality of fruit and tasty juice blended with yogurt, so customers will enjoy a fresh and healthy smoothies. There are a plenty of kinds such as berry, tropical, super-food, high protein, hardcore and spirit. Therefore, customers will have more choice to select products which are suitable for their taste. 

2/ Price 

- Price skimming 

"The price range can vary in a minimal way thus several different target groups could be addressed. There are different price strategies which could be APPLIED to the Boost products" ( Demolitiois, n.d)  

3/ Place 

• Franchise 
• Distribution
• Supermarket 

4/ Promotion 

There are many promotions to attract customers. For example : 

"Boost Juice’s latest national campaign is dubbed Squeeze what you love. “Squeezing what you love reinforces everything that Boost is about. Our ingredients are fresh and natural, we love what we do, and we love making our customers feel a little bit better every time they visit a Boost”" (qsrmedia, 2013) 

Boost Juice Marketing Mix - Term Papers - Demolitious. (n.d.). Retrieved from http://www.studymode.com/essays/Boost-Juice-Marketing-Mix-1183461.html

Boost Juice launches national media campaign | QSR Media - QSR news for Australia's quick service restaurant industry. (2013). Retrieved from http://qsrmedia.com.au/marketingadvertising/news/boost-juice-launches-national-media-campaign

Booster Juice. (n.d.). Retrieved from http://boosterjuice.com/